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🌊 The Mexican Fisherman Found a Second Home… in Mexico, Naturally 🇲🇽🐟

I always said I’d never join a vacation club—until Cabo changed my mind. 🌴💭

In this Live Like José travel update, I’m sharing highlights from our recent trip to Cabo San Lucas, where I discovered not only incredible views, food, nightlife, and culture… but also something I never expected: a second home in Mexico.

From dancing under the stars to relaxing in a rooftop jacuzzi overlooking the Sea of Cortez, this trip had it all. And yes—I finally said yes to joining The Villa Group vacation club. With 5-star resorts like Villa La Valencia, it was an easy decision.

👉 Come see why this fisherman traded his “no thanks” for a “sí, por favor.”

I’m Back: Reintroducing The Mexican Fisherman and the Mission to Live Like José

Life knocked me down. But the spirit of José pulled me back up.
After years away, I’m returning to the roots of what matters most: simplicity, presence, and purpose. The Mexican Fisherman story isn’t just a parable — it’s a way of life. One I lost… and just found again. Join me as I reboot this mission to Live Like José — and share the real, raw, and joyful ride through family, food, faith, fun, and freedom.

José goes to San Pedro-La Isla Bonita

This is a short story about how a random act of kindness on my recent trip to Belize helped to change someone’s life.

Listen to the Weather

Although they are gone
They are not lost forever
I just close my eyes and I
Listen to the weather

A Lucky Man

I have all that I could wish for,
a lucky man some say;
It’s a beautiful life
when you live like Jose.

A Pirate looks at 40!

I am not sure what it is exactly about Jimmy Buffett and his music that immediately transports me to a different place; one with sunny skies, an ocean breeze in the air, sand between my toes and a tasty boat drink in hand. When I think of Margaritaville, I can close my eyes and I hear a the steel drum band playing island music. I can vividly feel the kiss of the warm sun on my skin. I can taste the salted rim glass and the refreshing feeling of a ripe lime squeezed margarita as it passes my lips and I hold it in my mouth long enough to get a hint the yin and yang of the sweet and sour and the bite of the perfect amount of tequila as it passes over my tongue and down my esophagus. Ah, the taste of summer.

Who is José?

I think all of us have an inner José, wanting to break free of the rat race and the social expectations and burdens placed on us by living the life of keeping up with the Jones. We give in to the temptation to chase the “American Dream” without ever considering what it would take to make us truly happy.

The story of the Mexican Fisherman

If you have never read the story of the Mexican Fisherman or if has been a while since you have, please take a minute and reacquaint yourself with it. There are many life as well as leadership lessons hidden within this parable. For me it highlights the importance of asking “why” and “then what” type of questions and to regularly evaluate the end goal of what your are working toward, you may be surprised to find you already have it.

My Journey

I first read the story of the Mexican Fisherman in 2013. It somehow came across my desk while I was working as a senior executive at a Fortune 100 company in the metro Washington DC area. It had an immediate and profound impact on my outlook and goals in life. We were living the goodContinue reading “My Journey”